If a tree falls in the forest and no one is there to see it, did it really happen? Regardless of how brilliant your event or activity is we all know that the success is dependant on an audience in attendance to appreciate it. Creating posters, flyers, placing advertisements in newspapers, magazines and on radio are all great ways of attracting people to your event or activity. However we are also all aware that the costs associated with advertising can be prohibitive.
This guide has been designed to focus on ways of generating free publicity and not on paid advertising.
Publicity can be broken down into six steps. This guide will provide facts and tips on each of these steps and also provide further details that will be valuable to you including information about what Darebin City Council can do to help.