Building Digital Presence and Audience Growth

Next date: Friday, 22 May 2026 | 02:00 PM to 03:30 PM

A diverse group engaged in a business workshop with a presentation screen; professional learning setting.

The 2026 Business Skills Workshop series, hosted jointly by Darebin and Merri-bek councils, are free workshops led by local industry experts.

The workshops provide business owners with practical insights, that can help you to stay ahead of trends and allow you to make smarter decisions for your business.

About the workshop

Do you lack time to dedicate to marketing, or feel overwhelmed from the rapidly evolving social media trends and platform, or lack confidence translating your in-person business strengths into online content?

What you will learn

The Foundations of Memorable Branding Online
Harnessing Social Media and Content
Thoughtful Networking and Digital Prospecting
Practical Tools for Creative Content
Action Planning. Mapping out your plan

What you will take away

An action-oriented workbook and an actionable 3-month digital marketing plan.

Facilitator: Iolanthe Gabrie, Ruby Assembly

Iolanthe Gabrie is a passionate advocate for empowering business owners to amplify their impact and confidence in the digital space. Over the past 16 years, she has led Ruby Assembly, a leading Melbourne digital marketing agency specialising in strategic content and community building for values-driven businesses.

Iolanthe has extensive experience running practical, transformative workshops for business owners at all stages and distilling complex digital concepts into bite-sized, actionable advice and creating a supportive, inclusive environment that champions diverse local businesses.