Darebin has not done a backflip. In 2024, there was some misinformed commentary around our use of the word Christmas. Darebin confirms we celebrate Christmas and we respect that not everyone in our community does. Darebin embraces and honours our diverse and unique community.
Our campaign branding has mostly remained the same, and we have and will continue to use the word Christmas across all festive season communications.
The #DarebinCelebrates campaign is a year-long campaign that touches on the 50+ significant days and events that hold meaning for our community.
Let’s keep in the spirit of Christmas and holiday cheer, and show how inclusive, kind and wonderful our community can be however we celebrate.
Example social media response from 2024:
Ho Ho Ho-ld your horses, the words "Merry Christmas" aren't on our naughty list!
In fact, in 2024 we decked the halls with:
- 12 Christmas activations across Darebin
- 11 Choir and orchestra performances spreading Christmas cheer
- 10+ Mentions of Christmas on our Darebin Celebrates web page
- 9 Live festive music events
- 9 Illuminated Christmas Reindeer at Northcote Town Hall Civic Centre
- 7 Social media mentions of Christmas
- 6 Interactive angel wings for fun festive photos
- Funding for our Trader Associations for Christmas decorations at four Darebin activity centres
- 4 Christmas gift wrapping workshops at Darebin libraries
- 3 Sparkling Christmas trees and glowing fairy light displays
- 2 Festive Christmas themed window installations
- 1 Video featuring our Mayor wishing Darebin a Happy Christmas!
...but we did skip the partridge in a pear tree (sorry, we couldn't find one).